All About Cookies

What are cookies?

When you visit a site that uses cookies for the first time, a cookie (a small digital file) is downloaded onto your computer, laptop, tablet or mobile. The files are designed to hold a small amount of data for a specific customer and website. So the next time that you visit that same site your device will check to see if there is a cookie for that site. The site then knows you’ve visited before and can track what you’ve clicked on, what you are and aren’t interested in and will remember your preferences to allow the site to provide a page that is tailored to you personally.

Why do we use cookies?

The reason we use cookies is to continue improving the site, to allow us to give you a more personal service and to make it easier to help you find what you’re looking for.

We use cookies to…

Help us improve the website by measuring any errors that occur
Provide statistics on how our website is used
Test different designs of our website
See how effective our adverts are
Gather information that could be used to advertise our products or services to you on other websites

Why should you allow cookies?

Cookies are not a new thing and they have always been on websites, but a change in the law has meant that we need to check that using them is OK with you. If you prevent cookies we cannot guarantee how our site will perform for you. It will also not mean that you cannot comment on posts, share on social networks and we will be unable to continue improving the website to benefit you.

Your cookie settings

We are in the process of changing our site to make it simpler for you to manage the cookies we use. The cookie settings on this website are set to ‘allow all cookies’ to give you the best user experience, so using our site it indicates that you accept the use of cookies. However, if you would like to change your preferences and opt out of using cookies, then please click on the decline button at the bottom of the screen. Although we will honour the preference that you choose, please be aware that a small amount of cookies cannot be controlled properly until we have completed all the changes we are currently making to the site in relation to cookies.

Further reading

If you want to read more about cookies, then please take a look at the following links:
http://www.allaboutcookies.org

http://www.youronlinechoices.eu

The ICC UK cookie guide can be found here:
https://www.cookielaw.org/media/1096/icc_uk_cookiesguide_revnov.pdf

Type of Data	Purpose of Data	Lawful Basis
Identity Data including: name, user name or similar identifier, title, gender	To identify you as a user so that we can provide services to you and communicate with you in connection with your registration at the Super Free Bingo website.	Consent
Contact Data including: Email Address Mobile Phone Number	We email gambling offers and newsletters to users who have consented to receive these. Users will normally receive emails up to 3 times per week, but on occasion this could be up to 4 times per week. Users may receive gambling offers and site information by SMS if they have consented to receive these. Users will normally receive SMS up to 3 times per week, but on occasion this could be up to 4 times per week. We will use contact information to update you about changes to our policies and terms and conditions. We also share your personal data with Facebook who help us show you relevant content and find similar users who might be interested in our services.	Consent Necessary to comply with a legal obligation
IP Address	Used as a factor to determine robot behaviour and detect malicious or suspicious software.	Necessary for our legitimate interests which is to ensure our website is not used by machine learning tools or other non-human actors.
Geographic Location	Used to determine fraudulent robot behaviour [and to detect whether you are eligible to use our website].	Necessary for our legitimate interests which is to ensure our website is not used by machine learning tools or other non-human actors.
Technical Data including: Device Screen size Device Type Browser Information Preferred Language	Hotjar We use Hotjar in order to better understand our users’ needs and to optimise this service and experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). This enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular, device IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language on our website). Hotjar stores this information in a pseudonymised user profile. We will not (nor will Hotjar) use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link: https://www.hotjar.com/privacy. Opt-Out: You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out: https://www.hotjar.com/legal/compliance/opt-out Cookies and Analytics We use Google Analytics on this website. Therefore, third-party vendors, including Google, may show our ads on sites across the internet. The Google Analytics features that have been implemented are used for Display Advertising (including Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting). We (and third-party vendors including Google) use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on past customer visits to our website. We also use these cookies to report how our ad impressions and other ad services, and interactions with these, relate to visits to our site. We use Google Analytics Demographics and Interest Reporting in order to target users who have a higher probability of being interested in our products. We also may use third party audience data (such as age, gender, and interests) to help guide our website offering to better meet consumer needs, and ultimately improve the user experience. Opt-out: Using the Ads Settings, you can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads. Read more here: https://tools.google.com/dlpage/gaoptout How we use cookies: A cookie helps us, for example, to analyse web traffic or lets us know when you visit a particular site. This enables us to enhance your user experience when visiting Super Free Bingoby placing cookies on your computer. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. To find out more or to change how cookies interact with your computer, click on the ‘manage cookies’ link at the bottom of our website.	Consent Necessary for our legitimate interests for the provision of administration and IT services and to study how users use our products.
Analytics Data	We use analytics data to improve our website, products/services, marketing, and user experience.	Necessary for our legitimate interests (to study how users use our products, to develop them, to grow our business, and to inform our marketing strategy)